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Atlas Q&A [Part 1]

A 3-part series answering the top questions we have received about our new Atlas technology.

We are kicking off a 3 part series answering the top questions we have received about our new Atlas Product Ontology technology. The sneak peek we shared last week has generated a lot of conversation around use cases and ways to leverage this technology to make smarter connections between products, revenue, and impact.


Atlas was born out of a need for our models to better understand impact by mapping companies, products and relationships in a completely different way from anything currently available. This new technology is built on a brand-new, dynamic structure that can adapt to a constantly changing economic reality, and the possibilities for how to best utilise it are numerous


1. What use cases would the Atlas technology best be used for?

Investment Banking & Private Equity: Atlas can identify targets that may be hidden from traditional sector classification. For instance, a private equity firm focusing on renewable energy might overlook Tesla if they are strictly classified under "Automotive." With Atlas' product-driven analysis, the firm can discover hidden  targets.

Market Research Firms: Atlas can provide more granular insights for market sizing and segmentation. For example, a research firm looking at the smartphone market would have a better idea of Apple's role by seeing revenue from specific product lines, such as  iPhones, rather than Apple's overall revenue.

Supply Chain: Atlas could help companies identify new suppliers and synergies, mitigate risk, and help firms understand their full supply chain and identify potential bottlenecks or opportunities. 

Risk Management: Atlas can  help firms identify second-tier risks in their supply chain. For example, a car manufacturer may have a direct relationship with a parts supplier, but not with the supplier of raw materials to that parts manufacturer. If that raw material supplier faces issues, it could impact the car manufacturer.  Atlas can help uncover these hidden relationships.

Economic Research & Policy: Policymakers could use Atlas to identify key products contributing to an industry's growth or decline, informing their future policies targeted at specific product lines rather than broad sectors.

Academia: Researchers could use Atlas to study trends in product diversification or concentration in specific companies or sectors, contributing to theories about business strategies or industrial economics.

Marketing & Advertising Agencies: An agency working for a smartphone manufacturer could use Atlas to identify which companies have significant revenues from accessories compatible with their client's devices, enabling more targeted B2B marketing.

Recruitment & HR Consulting Firms: An HR firm could use Atlas to identify companies with a significant focus on a particular product area, helping them source candidates with highly specific expertise for their clients.

2. How would Atlas support Supply Chain companies?

For supply chains specifically, Atlas could be instrumental in:

Discovery: Helping companies identify potential new suppliers by revealing companies producing certain products that may not be their primary business, which are often overlooked by conventional classification.

Risk Mitigation: Assisting in identifying and qualifying alternative suppliers to mitigate risks associated with over-reliance on a single supplier and diversifying their supply chain partners.

Synergies Identification: Enabling businesses to identify possible synergies and adjacencies with suppliers. 

Bill-of-materials Analysis & Cost Savings: Helping companies understand the full chain of inputs required to produce their product and identifying potential bottlenecks and opportunities for efficiency gains.

3. How can Atlas help with improving decision-making processes within specific industries including Finance, Risk Management and Market Research?

Investment Banking and Private Equity: Due diligence is a core part of financial services’  operations. Atlas' detailed, product-level insights could drastically improve the quality and depth of their analysis, leading to better investment decisions and, ultimately, better returns.

Risk Management: Supply chain risks can have significant impacts on a company's operations and profitability. Atlas' ability to reveal hidden relationships and dependencies could allow firms to preemptively address risks, possibly saving them significant costs.

Market Research Firms: The value of market research is largely dependent on the quality and granularity of the data it's based on. Atlas’ unique, product-level data could help market research firms deliver more valuable insights to their clients, increasing the cost of their services.

Stay tuned for part 2 of our Atlas Q&A series!